Wednesday, December 9, 2009

Erika from Fashion Chalet

I recently had to write a research paper for my Fashion & Pop Culture class- on anything in recent pop culture that we think impacts fashion in some way... So I decided to do mine on fashion bloggers and how they have influenced the fashion industry and its marketing techniques.

I found tons of information and articles, but what I really wanted was a personal perspective. So I turned to Erika of Fashion Chalet and she graciously granted me a quick e-mail interview to use, which was very helpful. I just love Fashion Chalet, it really was the blog that inspired me to start my own.

Reasons why I ♥ her:
1. She has ridiculously long hair.
2. She has impeccable style.
3. She owns the Sam Edelman booties.
4. Her food tweets make me super hungry.
5. Despite being featured in magazines like Lucky, Glamour, and on websites like Urban Outfitters and Modcloth, she continues to be flattered, humble, and incredibly sweet.

The Interview:

Me- Do you think fashion bloggers have more of an impact on the fashion and retail industry?

Erika- Yes I do. Only because I personally follow a lot of Inspirational Photo blogs.. (Knightcat, Little Plastic Horses, Stardust and Sequins & Fashion-Canvas) whose personal style easily flow out through their posts and I am seeing more and more stores sprouting out these same basic ideas of a new fashion "language" into their everyday clothing and accessory items. A very cool notion indeed!

Me- You've been featured in magazines like Lucky, Glamour, etc. How did/do you feel when you find out a huge magazine has mentioned you as a style influence?

Erika- Incredibly flattered. To think that only a handful of years ago I was longingly looking through the pages of these magazines, getting inspired and falling in love-- not knowing one day they might feature something about me within their pages or blog.

Me- You recently teamed up with Coach for a giveaway on your blog- who contacted who or how did the giveaway come about?

Erika- I was contacted by them. Karen Robinovitz (who is behind the ingenious glosses Skinny Hips, Big Lips for Purple Lab) is working with them and suggested me to the Coach team :)

Me- Have you been invited to any promotional events for a retailer/fashion show/etc?

Erika- I was recently invited to New York City for a VIP shopping experience by TJ Maxx/Marshalls. I got to tour the city for the first time, stay in a hotel mid-Manhattan and eat in 2 days as much as I normally would in a week. I was treated very nicely, and I hope I treated the City back just as nicely. New York, I love you! ;)

Me- Since I really don't have anymore specific questions, is there anything else you'd like to add about fashion bloggers, blogging, the fashion industry, etc?

Erika- I find that blogging is not only this great pool of inspiration to pull from, but also a very positive "secret world" to retreat to and learn and grow from as well.

So thanks Erika (again) for the interview! And if you have not already visited Fashion Chalet- WHERE have you been?! and get your asses over there right now!


  1. She is great! Love her style. Nice interview.

  2. She is very sweet. Never met her, but I can tell. And I love her long hair!

  3. Love Erika! :) She's so nice!


  4. what a great interview Emily! I also love the layout and the photos you chose. I know it sounds corny, but those things really do matter in an overall presentation. Although i hadnt heard about her before it was cool to learn.

  5. I love her as well! I want her closet!

    Thanks for the comment!

  6. she is incrible.
    i loved her closed.

  7. Great interview! I love the last statement from her because it is so true!!!

  8. her blog was one of the first i fell in love with.

    isn't her hair the best thing ever? it's like alexander wang re-invented the side braid while thinking of her.

  9. You guys are so sweet, thank you!! Making a person smile is a great way to start anyone's day. I LOVE YOU. :)


  10. Great interview! Erika has great style.

  11. What a great topic to write a paper on. I bet it was so exciting and even more since you got the wonderful Erika to give you an interview. She's so amazing and yes she does have the most wonderful hair <3 Great post!

  12. great interview! that's an interesting topic to write on...

    hope you can check out and follow my blog, too!

  13. silver sequin leggings for guys!?!?
    sounders perfect. mail those to me asap :)

  14. Very fashionable site :) I'll be sure to stop by more often!

  15. great interview!
    i definently agree with her about the whole "secret world" thing. it is! its so nice just to be able to get away from reality for a few minuts and talk to fellow "bloggers" haha. :)

  16. thankyou for your comment, urban outfitters love. i am going to follow your blog - & thanks for introducing me to another, Erika looks fabulous.

  17. Lovely interview, I love her blog!
    Awesome post :D

  18. Great interview, love her blog and yours is great too!

  19. it's true... i love my secret world :)

  20. oh wow! so awesome that u interviewed her:D i love her blog! i agree, she's very down to earth despite her popularity:) i'm with ya, i love her long rapunzel-esque hair:D
    Cleaning out my closet: